I would like to start with this sentence; a surge in 'second screen' value. What do I mean with second screen? By second screen I am referring to mobile. Nowadays the marketers can’t ignore the value of offering their brands and products on mobiles because more than 75% of the world has access to mobile devices.
It is very important that your website is mobile-friendly, that it is responsive and easy to use on mobile devices. 2013 will be all about offering value in mobile app form. What value can your brand offer a mobile device user? I introduce you to the upcoming marketing trend: Shoptimization.
So I can all hear you think, what is this new trend? Well, according to Rohit Bhargava, the founder of Influential Marketing Group, it goes mainly about having new mobile apps that let the consumers optimize the process of buying everything from fashion to medical prescriptions.
There are a couple of examples that I would like to explain. Firstly, you have several apps like slice, dashlane, etc. that allows consumers to use a single button to do everything, from combining all your online purchasing, to price checking. This makes it easier for the shoppers to buy anything and it is also a good way for the retailers to obtain new data to optimize the shopping experience.
Another example of shopping apps are CardStar, perx, Keyring, … Instead of carrying all those loyalty cards in your wallet and having an endless search for the right card in the right shop, those apps allows you to put all those loyalty cards in just one app. There also exist an app to store all the discount coupons you find in the brochures. This is very useful for people who like to use the discount coupons.
As you can see, those examples are just the basic apps, it goes way beyond this.
Well, this was my blog for this week, I hope you guys liked it!
Niels
It is very important that your website is mobile-friendly, that it is responsive and easy to use on mobile devices. 2013 will be all about offering value in mobile app form. What value can your brand offer a mobile device user? I introduce you to the upcoming marketing trend: Shoptimization.
So I can all hear you think, what is this new trend? Well, according to Rohit Bhargava, the founder of Influential Marketing Group, it goes mainly about having new mobile apps that let the consumers optimize the process of buying everything from fashion to medical prescriptions.
There are a couple of examples that I would like to explain. Firstly, you have several apps like slice, dashlane, etc. that allows consumers to use a single button to do everything, from combining all your online purchasing, to price checking. This makes it easier for the shoppers to buy anything and it is also a good way for the retailers to obtain new data to optimize the shopping experience.
Another example of shopping apps are CardStar, perx, Keyring, … Instead of carrying all those loyalty cards in your wallet and having an endless search for the right card in the right shop, those apps allows you to put all those loyalty cards in just one app. There also exist an app to store all the discount coupons you find in the brochures. This is very useful for people who like to use the discount coupons.
As you can see, those examples are just the basic apps, it goes way beyond this.
Well, this was my blog for this week, I hope you guys liked it!
Niels
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