Hello everyone, this week I have found an interesting marketing trend. A trend that will break through in the market of marketing in 2013 or I hope it will. The new trend is called “Hyper-local commerce”.
It describes the new services and technology that make it easier for anyone who wants to invest in local businesses and buy from local merchants. Everyone who owns a smartphone (the majority has already one, except for me but that will change hopefully ;-)) and have the desire to shop local will have plenty of help the coming year. There will be online tools, innovations and comparative technology that helps anyone in any location around the world to identify local shops for products that you are looking for.
This is really something interesting because, for example, when you’re on holiday to Germany and all of a sudden you have a great desire for some Lays chips, you just use your smartphone and you know the nearest shop where they sell those chips.
There already exist a couple of applications for smartphones based on the trend “hyper-local commerce” such as GoPayment, Square, MobilePay, etc. With one of those applications, you use a small device that you can attach to your smartphone and it reads your credit card. This means that you can pay everywhere around the world with your smartphone if you want to buy something on the Internet or just want to use online banking. There is only one condition; you need a wireless connection of course.
I have found the description of this trend and the examples on the following website: http://www.slideshare.net/rohitbhargava/15-marketing-trends-in-2013-and-how-your-business-can-use-them. Definitely visit this website if you want to see more upcoming trends for 2013.
Feel free to comment and I will see you next week for another blog about Creativity – Innovation – Trends.
- Niels
It describes the new services and technology that make it easier for anyone who wants to invest in local businesses and buy from local merchants. Everyone who owns a smartphone (the majority has already one, except for me but that will change hopefully ;-)) and have the desire to shop local will have plenty of help the coming year. There will be online tools, innovations and comparative technology that helps anyone in any location around the world to identify local shops for products that you are looking for.
This is really something interesting because, for example, when you’re on holiday to Germany and all of a sudden you have a great desire for some Lays chips, you just use your smartphone and you know the nearest shop where they sell those chips.
There already exist a couple of applications for smartphones based on the trend “hyper-local commerce” such as GoPayment, Square, MobilePay, etc. With one of those applications, you use a small device that you can attach to your smartphone and it reads your credit card. This means that you can pay everywhere around the world with your smartphone if you want to buy something on the Internet or just want to use online banking. There is only one condition; you need a wireless connection of course.
I have found the description of this trend and the examples on the following website: http://www.slideshare.net/rohitbhargava/15-marketing-trends-in-2013-and-how-your-business-can-use-them. Definitely visit this website if you want to see more upcoming trends for 2013.
Feel free to comment and I will see you next week for another blog about Creativity – Innovation – Trends.
- Niels
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