Hello everyone!
Group buying is one of the most upcoming trends in 2012-2013 or it was… According to marketers, group buying sites are losing their customers faster than the amount of time it takes them to arrange a deal.
Groupon, Shedeals, … Those are the most popular group buying sites, in my opinion. I have no doubt that they also feel this fall. People are getting more negative feelings towards group purchases. And you are wondering how this could happen? Well, I think this is mainly because people have often been tricked online. There are so many stories about paying hundreds of euros and at the end, they received nothing. Once they have been tricked, it is very difficult to win back their trust. It may also be that people, especially with the age of 40+, do not dare to take the step for online purchasing. They find it too dangerous. They are afraid that the product or service aren’t 100% safe. And if I have to be honest, I can understand them very well.
For a little while, Facebook has also participated in this business but after a few months, they run into problems. The major problem was that they had too many expectations. Facebook thought it was going to be a huge success because of the social networks: there are millions of people connected to Facebook. But I honestly think the people could not link group buying and daily deals with social networking. They just did not trust it and when that happens, there is no way to fix it.
Recently I bought some tickets for Robbie Williams for his concert in August. I am someone who is not familiar of buying stuff online and I think this is not going to change soon. I am always afraid of losing my money and I am always looking for the most reliable website to buy something. I hope I will get a positive experience with all this.
Feel free to comment and thanks for reading my blog!
Niels
Group buying is one of the most upcoming trends in 2012-2013 or it was… According to marketers, group buying sites are losing their customers faster than the amount of time it takes them to arrange a deal.
Groupon, Shedeals, … Those are the most popular group buying sites, in my opinion. I have no doubt that they also feel this fall. People are getting more negative feelings towards group purchases. And you are wondering how this could happen? Well, I think this is mainly because people have often been tricked online. There are so many stories about paying hundreds of euros and at the end, they received nothing. Once they have been tricked, it is very difficult to win back their trust. It may also be that people, especially with the age of 40+, do not dare to take the step for online purchasing. They find it too dangerous. They are afraid that the product or service aren’t 100% safe. And if I have to be honest, I can understand them very well.
For a little while, Facebook has also participated in this business but after a few months, they run into problems. The major problem was that they had too many expectations. Facebook thought it was going to be a huge success because of the social networks: there are millions of people connected to Facebook. But I honestly think the people could not link group buying and daily deals with social networking. They just did not trust it and when that happens, there is no way to fix it.
Recently I bought some tickets for Robbie Williams for his concert in August. I am someone who is not familiar of buying stuff online and I think this is not going to change soon. I am always afraid of losing my money and I am always looking for the most reliable website to buy something. I hope I will get a positive experience with all this.
Feel free to comment and thanks for reading my blog!
Niels
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