This blog will be my last one and I want to end with some insights into the future. The next set of trends will probably be very common in the coming 5 years. I believe marketing will take a different turn very soon.
The first thing is that businesses will utilize social media better. Most companies see the value of social media but they’re present on every single one of them. It’s time that companies pick 1 or 2 networking sites that are valuable to them, where there consumers are.
I also believe campaigns will take a break. While campaigns are technically quite good, we see them fail over and over. This is because it takes too long to develop. New strategies need to be developed that are real time. Now. Social media and internet in general will make this possible.
The third point is that I believe consumers crave stuff that simplifies their lives. In this day we have a lot of technology to learn. It’s a lot of information to gather. Consumers will want something that simplifies life, shopping or the customer experience.
The 4th thing I believe will happen is that companies finally might realize that marketing is important. Except for the big companies, marketing is mostly left untouched. Because you can’t see the direct correlation with revenue, smaller businesses think it isn’t as important, which is wrong! The time will come when they realize that marketing is very important. My father in law already realizes this and he’s a really small business.
The last thing is that mobile advertising will catch up. Everyone thinks mobile advertising is extremely popular already but it actually isn’t. Companies are all over social media so everyone thinks they utilize it but apps like foursquare and Gowalla still aren’t used enough. Only 20% of companies utilizes it effectively.
That is my list! I hope you have enjoyed this blog post and all my blogs in general. I liked doing this and look forward to having assignments like this again!
The first thing is that businesses will utilize social media better. Most companies see the value of social media but they’re present on every single one of them. It’s time that companies pick 1 or 2 networking sites that are valuable to them, where there consumers are.
I also believe campaigns will take a break. While campaigns are technically quite good, we see them fail over and over. This is because it takes too long to develop. New strategies need to be developed that are real time. Now. Social media and internet in general will make this possible.
The third point is that I believe consumers crave stuff that simplifies their lives. In this day we have a lot of technology to learn. It’s a lot of information to gather. Consumers will want something that simplifies life, shopping or the customer experience.
The 4th thing I believe will happen is that companies finally might realize that marketing is important. Except for the big companies, marketing is mostly left untouched. Because you can’t see the direct correlation with revenue, smaller businesses think it isn’t as important, which is wrong! The time will come when they realize that marketing is very important. My father in law already realizes this and he’s a really small business.
The last thing is that mobile advertising will catch up. Everyone thinks mobile advertising is extremely popular already but it actually isn’t. Companies are all over social media so everyone thinks they utilize it but apps like foursquare and Gowalla still aren’t used enough. Only 20% of companies utilizes it effectively.
That is my list! I hope you have enjoyed this blog post and all my blogs in general. I liked doing this and look forward to having assignments like this again!
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