Hello Bloggers!

As promised, I am back with a new blog! Some companies do not hesitate to get a new stunt, that’s of course nothing new. Today almost everything can be discussed in the media, I do not have to tell you.

Still startled me anyway just by seeing the new promotional stunt by the major manufacturer Ikea. In some papers you can find a coupon for a free cot. Inside, I didn’t find a special event, but when I saw the condition that free cot saw. Those who pick up the free bed must provide proof that they have had a baby on November 14, 2013. A very funny valentines campaign shows, because when we go back nine months of November 14, we arrive at .. February 14! About a nice incentive for couples spoken!

Marketing does not stand still. For every occasion they'll find a new, more special stunt. The craziest first! Never had I thought that advertising could turn people to such things! However, I would like to know how many couples have allowed themselves to be seduced by this attractive promotion. Ikea is of course known for its special promotions, but this one went above my head and shoulders ! I wonder if there would be an extra gift for those who would have done it in an Ikea bed?

Perhaps there were also aphrodisiac meals on the menu in the restaurants Ikea 14 February?

So, I think I’ve now shown you an great example of innovation within marketing.
We’re all looking forward to the emergence for the free cots on November 14!

I'll keep you posted!

ADW

Hello everybody, here I am again with a new marketing blog! This week, I’ll talk about a change in the marketing of various companies. Who thought that the environment and climate were a good way to advertise your company well.

It's been a long time coming but now it starts to come up to the market, the fight against the false green companies. These companies will now have to make an effort for the environment or the consequences can be very serious for them. A number of organizations like TerraChoise Group, GreenPeace and Greenwashing Index, have started to vet companies that advertise their green efforts. These organizations make their results publicly known. The implications of these results for some companies sometimes severe, is the kiss of death. The end of “green washing” is near.



Nowadays we can see a difference in marketing in the field of advertising by companies about their green efforts. Companies have become much more careful with their statements about their "green" efforts that they delivered. On the other hand, we also see that companies that are actually environmentally friendly, just publish more about it. More and more companies are discovering that it’s better to approach those issues honestly and make real efforts than to fool the public.

So dear readers, let this be a lesson or warning for those business managers and marketers. I hope that with this blog I can get the interest of you readers and that you join me in looking forward to my next blog, which will soon be published.

ADW

Dear readers, first of all I want to thank all the loyal followers of my blog. It’s thanks to you that I have extra motivation to write a new blog!

This third blog will be about what experts "the most important marketing trend of 2013" call: DESIGN.

Design matters, because design sells. When we think about Apple, Nike, Desk.com, ..., théy already know it. But still not every company does. Apple for example, they actually carry very few products. But it’s the design that powers its value. The website of Nike has such a beautiful design, with videos and ads and so on.

We can conclude that it’s not only the design of the products, but also the design of the website that makes the difference. When you have a successful company in 2013, you need a stunning website. Only then you will get visitors who will buy online products. For that reason, focus on great design for all of your internet marketing in 2013!

Responsive web design (RWD) are all the actions and tools that the sellers provide on the website, to offer the consumer the best possible user experience.
With lots of designer community sites, we’ve seen the design community grow with giant leaps.

So, when you want to stand out in 2013, strengthen your resources to get your website design up-to-date !

I hope this blog has given you a good advice for your website. I am someone who appreciates a very good web design, so if there are readers who have their own website,… Let me know!

In the YouTube video you can see a good talk show with great tips regarding web design.

ADW