Before I start my blog I should say you something. This is unfortunately my last blog.. But at the end of my blog follow extensive acknowledgments!

Today I’m going to talk about in-game advertising. I’m sure a lot off you has seen these, knowingly or unknowingly. The earliest ‘real’ in-game advertisement dates from 1991, when a spot for Penguin Biscuits was shown in ‘James Pond 2’.

Today, in-game advertising can integrate either trough a display in the game or during the pause while a gaming is loading. Unfortunately, you don’t see the last one very often.

A big advantage of in-game advertising, is the fact that people will eventually see your commercial or billboard. Normally you aren’t texting while playing a game, you the chance of missing it is small.

Until today, more than $ 1 billion has been spend on in-game advertising. I’m sure that in the future, this will only increase. People already can fast forward commercials, so companies will search for other ways to promote their product. 

Static or Dynamic

The static advertisements are fixed integrated in the game, like you can see on the picture. Negative about this, is the fact that the creature can’t change anything about it once the game is set for sale 

The second one is dynamic. You’ll mostly find this kind of advertisements in online games, because they will often change.

So I think online gaming will be the best way to promote your product as a future marketer. So remember this good!

Now I would like to start my acknowledgments..

I want each of you to thank personally for these wonderful eight weeks! You were so great by week after week to read my blogs and comment them! I hope in the future, that I can visit your own blog! Until then, dear marketers!

ADW

Hello Bloggers!

We all know the problem. We want to work out, and go to a sports hall. First, we already need to know a sports center in which there is a special hall for your sport that you want to practice. Once you start to play in that hall, you get enormously confused by the countless lines on the ground.

If you want to tackle this problem as a sports center, you have several separate halls required for each sport. But for this problem there’s now a solution. I would now like to introduce you a new innovative product, the LEDCOURT !

The concept is quite simple. You just need one sports hall and the newly invented sport floor based on LED lighting, the LEDCOURT. And when you switch the button, you can play different sports, very clearly, in just one room.

In the Netherlands the idea already won an award at the national sports innovation prize. For the practice of sport with visually impaired people, the Pulastic LEDCOURT offers unprecedented opportunities. Because the lines are more clearly now. So I think we can all agree that this invention can change the world of sports completely. 

I really love this idea, I’m really looking forward to play in a gym with this floor. I think that this invention can mean a big change. 

Let us hope that this product sells well! Then we might see each other  within this and a few years playing sports on a LEDCOURT - floor. 

I hope to welcome you next week again on my website for my latest blog! I would already like to thank everyone for the massive positive response!

I'll see you next week!
ADW

Who thought that being weird and unrealistic would become the new marketing trend?

Today, things are getting more and more weird in the advertising world. If you're no longer crazy or unrealistic, you'll disappear in commercials. Somehow the shock of someone being surprisingly weird has turned comical. I think, in the next five years, we will see almost only of these ads in on the screen.

I believe that some advertising agencies no longer find real tactics, so they throw it on a completely different tack. If you’re able of doing crazy things, you’ll have a bigger inspiration. Let's hope that this will also provide advertising tactics. Attracting attention will be no problem, I think, but will it therefore sell more... The future will tell. Some companies even go that far, that they start to scare the consumers. Sometimes they create fuss just for the commercials to obtain the attention of the consumers...

The problem is that the big marketing advertisers have made these crazy commercials, so the smaller advertisers will have follow in their footsteps. Thanks to this theory we can therefore assume that we're stuck with this for several years. Hold on tight to the branches of the trees, because there’s still a lot that will follow. Who knows what crazy people or unrealistic moments we will see when we watch television.

In fairness I must admit that I can’t find myself in this type of ‘commercials’. It can be sometimes very funny and certainly attracts a lot of attention indeed, but on the other hand it’s going beyond boundaries.  

In this blog, we have seen (again) a change in the marketing world, watch out for the next change…

ADW