Hello bloggers!
This week I’m going to talk about another marketing trend, called QR-coding. I’m pretty convinced that many people already saw a “Quick Response Code”. You can see these codes on billboards (for instance: at the bus stop), but even on magazines and the packaging of certain products.
Many brands are making use of this tool to promote their brand or product, but also to inform the consumers about the specifications of a product.
On the advertisements, marketers only give information such as a brand name, a product name, a picture and a QR-code. The reason why marketers only give a small amount of information is to make consumers curious about their products. Marketing experts are convinced that a QR-code is an example of “ a call for action”. Because of the small amount of information, the consumers are curious and they want to know more about the product. For instance: Where can I buy this dress? How much does it costs? Nearest store? …
The big advantage of working with QR-codes is that consumers will not get an information overload, because only the core-message is mentioned on the advertising tools.
Another big advantage is that QR-coding creates more traffic on the website of the brand or product. So the chance that people are watching the whole product range is much bigger than a normal advertisement.
I’m a marketer, so it would be strange if I didn’t knew QR-coding. But still, I’m convinced that there are people who don’t really know the meaning of QR-codes or how to use it. That’s why it’s important that a brand communicates QR-coding to their consumers. It might be a possibility to mention a discount on the advertisement, so people will be more prepared to scan the QR.
The QR-code is linked to the website of the brand, product or service. Everyone can scan the QR-codes, the only thing you need is a Smartphone with a specific App. (For instance: Apple created “Quick scan”).
I’ve done some research and apparently there is an App where you can mention your allergies. So, when you’re scanning the QR-code of a certain product and there is an ingredient that your are allergic to, the App is warning you. Which is an amazing tool!
Thanks for reading my blog, and I’d like to entertain you next week, with another marketing trend.
Thomas
This week I’m going to talk about another marketing trend, called QR-coding. I’m pretty convinced that many people already saw a “Quick Response Code”. You can see these codes on billboards (for instance: at the bus stop), but even on magazines and the packaging of certain products.
Many brands are making use of this tool to promote their brand or product, but also to inform the consumers about the specifications of a product.
On the advertisements, marketers only give information such as a brand name, a product name, a picture and a QR-code. The reason why marketers only give a small amount of information is to make consumers curious about their products. Marketing experts are convinced that a QR-code is an example of “ a call for action”. Because of the small amount of information, the consumers are curious and they want to know more about the product. For instance: Where can I buy this dress? How much does it costs? Nearest store? …
The big advantage of working with QR-codes is that consumers will not get an information overload, because only the core-message is mentioned on the advertising tools.
Another big advantage is that QR-coding creates more traffic on the website of the brand or product. So the chance that people are watching the whole product range is much bigger than a normal advertisement.
I’m a marketer, so it would be strange if I didn’t knew QR-coding. But still, I’m convinced that there are people who don’t really know the meaning of QR-codes or how to use it. That’s why it’s important that a brand communicates QR-coding to their consumers. It might be a possibility to mention a discount on the advertisement, so people will be more prepared to scan the QR.
The QR-code is linked to the website of the brand, product or service. Everyone can scan the QR-codes, the only thing you need is a Smartphone with a specific App. (For instance: Apple created “Quick scan”).
I’ve done some research and apparently there is an App where you can mention your allergies. So, when you’re scanning the QR-code of a certain product and there is an ingredient that your are allergic to, the App is warning you. Which is an amazing tool!
Thanks for reading my blog, and I’d like to entertain you next week, with another marketing trend.
Thomas
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