Hello bloggers!
This week I’m going to talk about another marketing trend, called “Social Gifting”. Marketing experts are saying that this is the next big thing in e-commerce since Groupon and Living Social.
But I’m pretty sure that there aren’t many people who already know this marketing trend. Honestly I never heard of it either. I think everyone already received a “spam” mail of a site like Groupon, to inform you about a discount (on a hotel offer for instance). But while websites like SheDeals and Groupon are offering discounts, Social Gifting Apps like “Wrapp” and “Karma” are enabling you to use a social network ( for instance: Facebook) to share virtual gift cards.
A couple of years ago, it wasn’t easy to give a present to a family member or a friend who lives far away from you. The sending process took a lot of time, because you had to buy a gift, packing it, go to the post office and finally DHL or FedEx had to deliver the package to the recipient.
The internet and online webshops created a new way of giving presents, it even made it a lot easier. Webshops are offering an enormous range of gift options. People can choose a delivery with a normal “brown box’ packaging or a luxurious “white glove” packaging.
Giving presents online isn’t totally new, but the way how people give presents by using the internet is changing. Social media causes this evolution. Without “Social gifting”, the sender must know information about the recipient for instance: the shipping address, personal information like an e-mail address/ phone number… . Some of this information isn’t easy to obtain, unless you ask the recipient for this information. But then it isn’t really a surprise anymore.
To obtain personal information of the recipient, companies are using information published on social networks like Facebook. Facebook has announced that they’ll launch a social gifting service, not only for digital goods (online gift cards) but also physical goods.
There are several reasons why it might be a big success for Facebook, for instance: the fact that gift cards are very popular, consumers always spend more than the value of the gift card….
This week I’m going to talk about another marketing trend, called “Social Gifting”. Marketing experts are saying that this is the next big thing in e-commerce since Groupon and Living Social.
But I’m pretty sure that there aren’t many people who already know this marketing trend. Honestly I never heard of it either. I think everyone already received a “spam” mail of a site like Groupon, to inform you about a discount (on a hotel offer for instance). But while websites like SheDeals and Groupon are offering discounts, Social Gifting Apps like “Wrapp” and “Karma” are enabling you to use a social network ( for instance: Facebook) to share virtual gift cards.
A couple of years ago, it wasn’t easy to give a present to a family member or a friend who lives far away from you. The sending process took a lot of time, because you had to buy a gift, packing it, go to the post office and finally DHL or FedEx had to deliver the package to the recipient.
The internet and online webshops created a new way of giving presents, it even made it a lot easier. Webshops are offering an enormous range of gift options. People can choose a delivery with a normal “brown box’ packaging or a luxurious “white glove” packaging.
Giving presents online isn’t totally new, but the way how people give presents by using the internet is changing. Social media causes this evolution. Without “Social gifting”, the sender must know information about the recipient for instance: the shipping address, personal information like an e-mail address/ phone number… . Some of this information isn’t easy to obtain, unless you ask the recipient for this information. But then it isn’t really a surprise anymore.
To obtain personal information of the recipient, companies are using information published on social networks like Facebook. Facebook has announced that they’ll launch a social gifting service, not only for digital goods (online gift cards) but also physical goods.
There are several reasons why it might be a big success for Facebook, for instance: the fact that gift cards are very popular, consumers always spend more than the value of the gift card….
Thanks for reading my blog, and I’d like to entertain you next week, with another marketing trend.
Thomas
Thomas
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