Hello bloggers!

This week I’m going to talk about another business trend, called “Referral Recruitment”. I think we all know that it’s really hard to find the right person for the job these days. But referral recruitment might be a great solution to solve this problem.

Referral recruitment is much more than just online referral. Referral or network recruitment is a way of recruiting people in cooperation with your existing employees. It’s a very easy, but efficient way of recruiting people, because existing employees are recommending friends, family and other persons to the company.

Most companies are quiet positive about this method, because they are convinced that employees are recommending people who are really capable and perfect for the job. Employees wouldn’t recommend someone who’s very careless, because they are afraid of losing their one jobs.

In most cases these persons are rewarded when the candidate has the job. This reward can be money, but it can also be presents like a citytrip. Some companies are even raffling cars to those who’ve recruited a person.

This method of recruiting people has many advantages, for instance:
-        good quality of the candidates
-        the candidates are more involved
-        the employees are more involved
-        lower recruitment costs

Referral recruitment is very popular among graduated people, called generation Y. Because these persons prefer a personal approach and attach great importance to the atmosphere and culture within the organisation. So, they want to be well informed before they take the job.  And what’s better than inside information?

As we discussed, referral recruitment can be implement offline, with the help of your friends, family or others. But there are also specific websites by which you can recommend someone to a company. First of all companies have to make a vacancy. Secondly they are supposed to add a reward to the vacancy. Famous examples of online recruitment are: Zubka, Spotajob and Friendhunter.
Thanks for reading my blog, and I’d like to entertain you next week, with another marketing trend.

Thomas




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